Ningyou Magazine is a new self-published doll magazine created by contributing members of the Dolly Market forums. The client base will be those interested in Groove's line of dolls- pullips, taeyangs, dals, and byuls- but the magazine will also appeal to many other doll collectors. Since it is a community based magazine, it's completely focused on contributions or suggestions of the forum members, making it a magazine “by fans, for fans”.